hobo + co.

Brand Spotlight

hobo + co.

Independent British home fragrance

Made for those who wander and drift.

Inspired by a love of travel, the outdoors and the memories that fragrance can bring back, hobo + co. creates handmade candles and home fragrances from its Lincolnshire workshop.

Founded in 2013

Rest aromatherapy soy wax candle by hobo + co.

The understated home fragrance style of hobo + co.

A love of making, creating and exploring.

The inspiration behind hobo + co.

The person behind the brand

Meet Rachael

Hobo + co. was founded by Rachael in 2013, beginning in her own kitchen with a love of making things by hand.

Having grown up around her family's farm in Lincolnshire, Rachael was no stranger to practical work and creating things herself.

She had also spent many years living away from home and travelling, developing a love of discovering new places.

Those experiences, together with her interest in interiors and making, helped shape the direction of hobo + co.

What started in her kitchen has since developed into an independent British home fragrance and wellness business, with its own dedicated candle-making studio in Lincolnshire.

The hobo + co. story

Inspired by places, memories and moments

The name hobo reflects the idea of a wanderer or drifter, something that feels fitting for a brand inspired by travel and a free-spirited approach to life.

For Rachael, fragrance has become a way of connecting everyday life with the places, feelings and experiences that stay with us.

From fresh citrus and botanical blends to warmer, woody scents, the collection offers different ways to bring those moments into the home.

A love of travel

Inspired by journeys, places and the memories that fragrance can evoke.

Handmade in Britain

From a kitchen in 2013 to a dedicated workshop in Lincolnshire.

Considered simplicity

Minimalist packaging, carefully chosen materials and fragrances designed for everyday living.

Behind the fragrance

Made by hand in Lincolnshire

Today, hobo + co. operates from a dedicated studio on the edge of the Lincolnshire Wolds.

Its candles are made in small batches using 100% natural soy wax, blended with fragrances or pure aromatherapy essential oils.

The team handles the process in-house, from preparing and pouring candles to labelling and packaging the finished products.

The brand also places importance on choosing materials and packaging that can be reused or recycled.

It's a thoughtful approach that reflects the independent nature of the business.

Oakwood and Tobacco reed diffuser by hobo + co.

Home fragrance from hobo + co.

The collection

Fragrance for every kind of moment

From hand-poured candles and reed diffusers to aromatherapy blends, hobo + co. creates fragrances for everyday routines, quiet moments and thoughtful gifting.

Scented soy candles

Hand-poured candles in a range of fragrances, including travel tins and everyday home scents.

Reed diffusers

Home fragrance without a flame, with fresh, botanical and warmer scent combinations.

Wax melts & room mists

Different ways to enjoy fragrance throughout the home, from wax melts to room and pillow mists.

Aromatherapy blends

Discover the Air, Bloom, Rest and Roam collections, made with blends of pure essential oils.

Christmas Orange Spice gold travel tin soy candle by hobo + co.

A festive fragrance from the hobo + co. collection

Thoughtful details

Made to enjoy, made to give

Hobo + co. has developed a simple, recognisable style that lets the fragrances speak for themselves.

Its candles are presented in understated vessels, with packaging designed to be reused, recycled or disposed of responsibly.

The brand encourages customers to find new uses for empty candle containers, rather than simply throwing them away.

From an everyday candle to a seasonal fragrance or a thoughtful gift, it's this combination of practical simplicity and lovely scents that makes the collection appealing.

The Plainly connection

Why we've chosen hobo + co.

When I started Plainly Does It, I wanted to bring together independent brands whose products felt thoughtfully made and suited to everyday living.

Hobo + co. appealed to me because of its simple, understated style, lovely fragrance combinations and the story behind the business.

I love that something which began in Rachael's kitchen has grown into an established independent British brand, while continuing to make its products by hand in Lincolnshire.

The candles, diffusers and aromatherapy collections fit naturally with the kind of home fragrance and gifting range I'm building at Plainly.

I've selected a collection that includes everyday home fragrances, essential oil blends and seasonal favourites.

I'm really pleased to have hobo + co. as part of the Plainly Does It collection.

Beyond Plainly

Discover more from hobo + co.

Discover more about Rachael's story, the inspiration behind the brand and its approach to handmade home fragrance.

Follow hobo + co.

Shop hobo + co. at Plainly